Terry M. Wade President


Terry Wade

Terry Wade has spent more than 35 years as a communications, media, public relations, government and political professional. He has provided counsel and managed national and international campaigns for some of the nation's most prestigious companies, organizations and agencies.

Wade has established and managed two successful public relations agencies, served as a managing director for the world's largest public relations firm and as the chief operating officer for the largest political committee in the United States. He continues to play a hands-on role for clients, serving as a strategic counselor and advising senior-level managers on the development and implementation of effective communications, issues management and crisis preparedness plans.

Wade also has helped manage a number of crisis communications efforts. He has successfully provided counsel to numerous companies, organizations and government entities during crises ranging from labor unrest and lawsuits to pollution runoff and radiation leaks. Wade was the global team leader for a major international firm's issues and crisis management efforts relating to genetically modified foods. He also oversaw public affairs efforts for the U.S. Census Bureau's Census 2000 campaign and, for more than five years, provided the U.S. Postal Service with strategic counsel and advice.

In January 2002, Wade established TheWadeGroup, Inc., a consortium of public affairs professionals, after serving as executive vice president for public affairs worldwide for Cohn & Wolfe, one of the world's top 15 public relations firms.

Prior to taking the worldwide post with Cohn & Wolfe, he served as the chief executive officer of Cohn & Wolfe/Washington. Wade took over the Cohn & Wolfe/Washington office shortly after it was opened, and during his tenure the office was recognized twice in a four-year period as the fastest-growing agency in the market. He came to Cohn & Wolfe from Burson-Marsteller (B-M), where he served as a managing director in B-M's Public Affairs Practice, putting his expertise to work for numerous Fortune 500 clients.

Before joining B-M, Wade was founder and president of LWM Communications, a public relations and advertising firm where he provided services to clients such as the American Gaming Association, the American Bar Association, The President's Drug Advisory Council, Coopers and Lybrand Consulting and Memorial Sloan-Kettering Cancer Center. At LWM, he wrote a crisis preparedness manual for the U.S. Department of Energy; trained department officials in media relations, issues management and crisis preparedness; and provided counsel on a number of controversial issues.

Wade began his career as a print reporter in Oklahoma. During his 10 years as a journalist, he worked as a political reporter and bureau manager in Oklahoma City and Washington, D.C. He also was the managing editor of The Nevada Appeal, an award-winning state capital newspaper.

From 1987 to 1988, Wade served as chief of staff for the Republican National Committee (RNC), overseeing an organization with 350 employees and a $75-million budget. He served a total of seven years at the RNC during the Reagan administration. In addition to his management and financial responsibilities at the RNC, Wade also developed overall committee policy and made speeches and media appearances as a senior spokesman for the party.